Florian Zettelmeyer

发表的论文7 篇，按出版时间

1. 1
   Predicted Incrementality by Experimentation for Ad MeasurementManagement Science20260
2. 2
   Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising MeasurementMarketing Science202287
3. 3
   How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car DealershipsManagement Science202118
4. 4
   Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front EndJournal of Marketing Research202037
5. 5
   A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at FacebookMarketing Science2019282
6. 6
   Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price QuotesJournal of Marketing Research201663
7. 7
   Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field ExperimentAmerican Economic Review2015123