Melanie Clegg

University of Lausanne · Vienna University of Economics and Business

3本站收录论文

72这些论文的被引

2本站 h 指数

9合作者

作者编号 A5048958310 · ORCID 0000-0003-0767-5046。统计只算本站收录的论文。

发表的论文3 篇，按出版时间

1
How Closely Should You Follow a Trend? Atypicality and Engagement on Social MediaJournal of Marketing20261
2
Agency Configurations in Generative AI Ideation: How Textual and Visual Idea Concretizations Shape Idea Creativity and Ideator EffortInformation Systems Research20263
3
Unveiling the Mind of the MachineJournal of Consumer Research202368

按月发文

逐年被引

合作者

Reto Hofstetter3 篇 Philipp Gordetzki1 篇 Ivo Blohm1 篇 Felix Schakols1 篇 Bernd H. Schmitt1 篇 Jonah A. Berger1 篇 Emanuel de Bellis1 篇 Marc Bravin1 篇 Marc Pouly1 篇

研究主题和期刊

大模型与智能体1 Information Systems Research1 Journal of Consumer Research1 Journal of Marketing1