Bernd H. Schmitt

发表的论文11 篇，按出版时间

1. 1
   GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?Journal of Consumer Research20256
2. 2
   Will We Be the Last Human Editors of JCR ?Journal of Consumer Research20246
3. 3
   50 Years of JCRJournal of Consumer Research20241
4. 4
   Unveiling the Mind of the MachineJournal of Consumer Research202368
5. 5
   Relevance—Reloaded and RecodedJournal of Consumer Research202132
6. 6
   Consumption IdeologyJournal of Consumer Research2021119
7. 7
   R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing ArticlesJournal of Marketing202134
8. 8
   Our Journal, Our Intellectual HomeJournal of Consumer Research20209
9. 9
   Branding in a Hyperconnected World: Refocusing Theories and Rethinking BoundariesJournal of Marketing2020456
10. 10
    Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information ProcessingJournal of Marketing Research201969