Hongju Liu

发表的论文8 篇，按出版时间

1. 1
   Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia1MIS Quarterly20261
2. 2
   Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming ServicesMarketing Science202423
3. 3
   Acute nitrite exposure-induced oxidative damage, endoplasmic reticulum stress, autophagy and apoptosis caused gill tissue damage of grass carp (Ctenopharyngodon idella): Relieved by dietary proteinEcotoxicology and Environmental Safety202245
4. 4
   Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?Marketing Science2019167
5. 5
   Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry1MIS Quarterly201819
6. 6
   Effect of simvastatin in patients with aneurysmal subarachnoid hemorrhage: A systematic review and meta-analysisAmerican Journal of Emergency Medicine201713
7. 7
   Promotion Spillovers: Drug Detailing in Combination TherapyMarketing Science201731
8. 8
   An Empirical Model of Drug Detailing: Dynamic Competition and Policy ImplicationsManagement Science201540