Thomas Allard

发表的论文6 篇，按出版时间

1. 1
   Promotion Architecture: A Deal Fairness Model of Restricted Price PromotionsJournal of Consumer Research20251
2. 2
   The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion EffectivenessJournal of Marketing Research20252
3. 3
   Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of MouthJournal of Marketing2020173
4. 4
   When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced OptionsJournal of Marketing Research201923
5. 5
   Comparative Price and the Design of Effective Product CommunicationsJournal of Marketing201738
6. 6
   Cross-Domain Effects of Guilt on Desire for Self-Improvement ProductsJournal of Consumer Research2015124