Kuangjie Zhang

发表的论文5 篇，按出版时间

1. 1
   The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion EffectivenessJournal of Marketing Research20252
2. 2
   Indulgent Consumption Signals Interpersonal WarmthJournal of Marketing Research202232
3. 3
   Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand StereotypingJournal of Consumer Research202152
4. 4
   How Resource Scarcity Influences the Preference for Counterhedonic ConsumptionJournal of Consumer Research202165
5. 5
   Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation BehaviorJournal of Marketing202145