Vicki G. Morwitz

发表的论文11 篇，按出版时间

1. 1
   Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review WritersJournal of Consumer Research20248
2. 2
   The Role of Gender in Pay-What-You-Want ContextsJournal of Marketing Research202134
3. 3
   Consumer Reactions to Drip PricingMarketing Science202047
4. 4
   Creating Boundary-Breaking, Marketing-Relevant Consumer ResearchJournal of Marketing2019156
5. 5
   “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free OffersJournal of Marketing Research201825
6. 6
   There Ain't No Such Thing as a Free Lunch: Consumers' Reactions to Pseudo Free OffersJournal of Marketing Research20189
7. 7
   Making Sense from (Apparent) Senselessness: The JCR LensJournal of Consumer Research20179
8. 8
   Tutorials in Consumer ResearchJournal of Consumer Research20160
9. 9
   JCR Updates: A Note from the EditorsJournal of Consumer Research20150
10. 10
    The Evolution ofJCR: A View through the Eyes of Its Editors: TABLE 1Journal of Consumer Research201512