Gita Venkataramani Johar

发表的论文12 篇，按出版时间

1. 1
   The Effect of Personalized Content in Media Entertainment on Engagement with the DomainJournal of Consumer Research20254
2. 2
   Who Shares Fake News? Uncovering Insights from Social Media Users’ Post HistoriesJournal of Marketing Research202410
3. 3
   Meaning of Manual Labor Impedes Consumer Adoption of Autonomous ProductsJournal of Marketing202346
4. 4
   Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing PlatformsJournal of Consumer Research202157
5. 5
   Better Marketing for a Better WorldJournal of Marketing2021296
6. 6
   The Seesaw Self: Possessions, Identity (De)activation, and Task PerformanceJournal of Marketing Research201816
7. 7
   The Seesaw Self: Possessions, Identity (De)activation, and Task PerformanceJournal of Marketing Research20184
8. 8
   Making Sense from (Apparent) Senselessness: The JCR LensJournal of Consumer Research20179
9. 9
   Tutorials in Consumer ResearchJournal of Consumer Research20160
10. 10
    Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-JudgmentJournal of Consumer Research201687