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Jonathan Luffarelli

MBS School of Business · City, University of London

4本站收录论文
361这些论文的被引
4本站 h 指数
5合作者

作者编号 A5008300503 · ORCID 0000-0002-3427-5331。统计只算本站收录的论文。

发表的论文4 篇，按出版时间

  1. 1
    Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo HuesJournal of Consumer Research202429
  2. 2
    Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand EquityJournal of Marketing Research2019114
  3. 3
    The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand EquityJournal of Marketing Research2018179
  4. 4
    THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITYJournal of Marketing Research201839

按月发文

2018.072018.122019.072024.03

逐年被引

201820192020202120222023202420252026

合作者

Haiyang Yang2 篇Antonios Stamatogiannakis2 篇Franck Celhay1 篇Mudra Mukesh1 篇Ammara Mahmood1 篇

研究主题和期刊

Journal of Marketing Research3Journal of Consumer Research1

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