Ammara Mahmood

Wilfrid Laurier University · Imperial College London

2本站收录论文

181这些论文的被引

2本站 h 指数

3合作者

作者编号 A5042337628 · ORCID 0000-0002-3142-8259。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand EquityJournal of Marketing Research2019114
2
Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural ExperimentManagement Science201867

按月发文

逐年被引

合作者

Jonathan Luffarelli1 篇 Mudra Mukesh1 篇 Catarina Sismeiro1 篇

研究主题和期刊

Journal of Marketing Research1 Management Science1