Grant M. Packard

发表的论文9 篇，按出版时间

1. 1
   When Language MattersJournal of Consumer Research202324
2. 2
   How Verb Tense Shapes PersuasionJournal of Consumer Research202336
3. 3
   The Emergence and Evolution of Consumer Language ResearchJournal of Consumer Research202259
4. 4
   Expression Modalities: How Speaking Versus Writing Shapes Word of MouthJournal of Consumer Research202162
5. 5
   How Concrete Language Shapes Customer SatisfactionJournal of Consumer Research2020188
6. 6
   (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm InteractionsJournal of Marketing Research2018179
7. 7
   How Language Shapes Word of Mouth's ImpactJournal of Marketing Research2016199
8. 8
   When Boastful Word of Mouth Helps versus Hurts Social Perceptions and PersuasionJournal of Consumer Research201689
9. 9
   Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer CommunityMarketing Science2015280