Matthew D. Rocklage

发表的论文5 篇，按出版时间

1. 1
   The Trajectory of Confidence: Experience, Certainty, and Consumer ChoiceJournal of Marketing Research20251
2. 2
   Beyond Sentiment: The Value and Measurement of Consumer Certainty in LanguageJournal of Marketing Research202230
3. 3
   Expression Modalities: How Speaking Versus Writing Shapes Word of MouthJournal of Consumer Research202162
4. 4
   Emotionally Numb: Expertise Dulls Consumer ExperienceJournal of Consumer Research202147
5. 5
   The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer ReviewsJournal of Marketing Research2020138