Koen H. Pauwels

发表的论文7 篇，按出版时间

1. 1
   Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize CompetitionMarketing Science20222
2. 2
   Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data SourcesJournal of Consumer Research202238
3. 3
   Informational Challenges in Omnichannel Marketing: Remedies and Future ResearchJournal of Marketing2020228
4. 4
   App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?Journal of Marketing2018127
5. 5
   Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned MediaJournal of Marketing2017369
6. 6
   Demonstrating the Value of MarketingJournal of Marketing2016214
7. 7
   Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and InvestorsJournal of Marketing Research201544