Harald J. van Heerde

发表的论文21 篇，按出版时间

1. 1
   Filling the Void: How Competing Brands Can Capitalize on a Brand DeletionJournal of Marketing20261
2. 2
   Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist EffectivenessJournal of Marketing20250
3. 3
   How Firms Can Steer Social Media ConversationsJournal of Marketing Research20253
4. 4
   Driving Mobile App User Engagement Through GamificationJournal of Marketing Research202434
5. 5
   Marketing in the Health Care Sector: Disrupted Exchanges and New Research DirectionsJournal of Marketing202348
6. 6
   From Vision to Reality: Lessons in Creating a Marketplace of IdeasJournal of Marketing202213
7. 7
   Learning from Data: An Empirics-First Approach to Relevant Knowledge GenerationJournal of Marketing2022225
8. 8
   Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus DemandJournal of Marketing Research20213
9. 9
   Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim EconomiesJournal of Marketing Research202145
10. 10
    Reality Check: Infusing Ecological Value into Academic Marketing ResearchJournal of Marketing2021167