Joshua T. Beck

发表的论文7 篇，按出版时间

1. 1
   EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment IndustryJournal of Marketing20260
2. 2
   The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase OutcomesJournal of Marketing202127
3. 3
   Corporate Sociopolitical Activism and Firm ValueJournal of Marketing2020475
4. 4
   Company Worth Keeping: Personal Control and Preferences for Brand LeadersJournal of Consumer Research201976
5. 5
   The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship PerformanceJournal of Marketing201854
6. 6
   The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship PerformanceJournal of Marketing201823
7. 7
   Food as Ideology: Measurement and Validation of LocavorismJournal of Consumer Research2018115