Fengyan Cai

发表的论文4 篇，按出版时间

1. 1
   The Rank Length EffectJournal of Marketing Research20243
2. 2
   “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared CouponsJournal of Marketing202228
3. 3
   Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation BehaviorJournal of Marketing202145
4. 4
   Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase PropensityJournal of Consumer Research201569