Andreas Benedikt Eisingerich

发表的论文4 篇，按出版时间

1. 1
   Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?Journal of Marketing202577
2. 2
   Strong Anxiety Boosts New Product Adoption When Hope Is Also StrongJournal of Marketing202069
3. 3
   Improvised Marketing Interventions in Social MediaJournal of Marketing2020125
4. 4
   Effective judgmental forecasting in the context of fashion products⋆Journal of Operations Management201566