Deborah J. MacInnis

University of Southern California · UNSW Sydney

4本站收录论文

815这些论文的被引

4本站 h 指数

12合作者

作者编号 A5085805564 · ORCID 0000-0001-5868-9785。统计只算本站收录的论文。

发表的论文4 篇，按出版时间

1
Strong Anxiety Boosts New Product Adoption When Hope Is Also StrongJournal of Marketing202069
2
Creating Boundary-Breaking, Marketing-Relevant Consumer ResearchJournal of Marketing2019156
3
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand ProminenceJournal of Marketing2019495
4
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption EnjoymentJournal of Marketing201795

按月发文

逐年被引

合作者

John G Lynch1 篇 Donald R. Lehmann1 篇 Vicki G. Morwitz1 篇 Robert V. Kozinets1 篇 Donna L. Hoffman1 篇 Kristin Diehl1 篇 Simona Botti1 篇 Seshadri Tirunillai1 篇 Andreas Benedikt Eisingerich1 篇 Cornelia Pechmann1 篇 Gerard J. Tellis1 篇 Yu‐Ting Lin1 篇

研究主题和期刊

Journal of Marketing4