Stefan Stremersch

发表的论文9 篇，按出版时间

1. 1
   The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma IndustryJournal of Marketing Research20250
2. 2
   The Rise of New Technologies in Marketing: A Framework and OutlookJournal of Marketing2021187
3. 3
   Faculty Research Incentives and Business School Health: A New Perspective from and for MarketingJournal of Marketing202143
4. 4
   The Impact of Informational and Emotional Television Ad Content on Online Search and SalesJournal of Marketing Research202063
5. 5
   The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?Journal of Marketing202016
6. 6
   Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding ReturnsJournal of Marketing201915
7. 7
   Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation IntensityJournal of Marketing2019117
8. 8
   Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive ReactionsJournal of Marketing Research20165
9. 9
   Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive EntryMarketing Science201620