Michel Wedel

发表的论文9 篇，按出版时间

1. 1
   AdGazer: Improving Contextual Advertising with Theory-Informed Machine LearningJournal of Marketing20251
2. 2
   The Impact of App Crashes on Consumer EngagementJournal of Marketing20246
3. 3
   The Rise of New Technologies in Marketing: A Framework and OutlookJournal of Marketing2021187
4. 4
   Online Advertising Suppresses Visual Competition during Planned PurchasesJournal of Consumer Research202137
5. 5
   Managing the Versioning Decision over an App’s LifetimeJournal of Marketing202129
6. 6
   Video Content Marketing: The Making of ClipsJournal of Marketing2018142
7. 7
   Marketing Analytics for Data-Rich EnvironmentsJournal of Marketing20161,247
8. 8
   Return on Service AmenitiesJournal of Marketing Research201620
9. 9
   Thin Slice Impressions: How Advertising Evaluation Depends on Exposure DurationJournal of Marketing Research201540