Kyuhong Han

发表的论文7 篇，按出版时间

1. 1
   The Value of Safety Training for Business-to-Business FirmsJournal of Marketing Research20238
2. 2
   How Political Identity Shapes Customer SatisfactionJournal of Marketing202153
3. 3
   Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial ImpactJournal of Marketing Research202143
4. 4
   Political Identity and Financial Risk Taking: Insights from Social Dominance OrientationJournal of Marketing Research201984
5. 5
   Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables ManagementJournal of Marketing Research201962
6. 6
   Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables ManagementJournal of Marketing Research201816
7. 7
   Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand InstabilityJournal of Marketing2016137