Yixing Chen

发表的论文7 篇，按出版时间

1. 1
   Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search MarketManagement Science20252
2. 2
   Strategizing Value-Added Services for Platform FirmsProduction and Operations Management20257
3. 3
   The Value of Safety Training for Business-to-Business FirmsJournal of Marketing Research20238
4. 4
   Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access SpendingJournal of Marketing Research202017
5. 5
   Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field ExperimentJournal of Marketing202070
6. 6
   Scheduling Content on Social Media: Theory, Evidence, and ApplicationJournal of Marketing2018171
7. 7
   Scheduling Content on Social Media: Theory, Evidence and ApplicationJournal of Marketing201839