Rex Yuxing Du

University of Houston · The University of Texas at Austin

4本站收录论文

210这些论文的被引

3本站 h 指数

9合作者

作者编号 A5068830324 · ORCID 0000-0002-7047-0898。统计只算本站收录的论文。

发表的论文4 篇，按出版时间

1
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification StrategyMarketing Science20261
2
The Impact of Schedule Consistency on Shift Worker Productivity: An Empirical InvestigationManufacturing & Service Operations Management202239
3
Capturing Marketing Information to Fuel GrowthJournal of Marketing2020114
4
Immediate Responses of Online Brand Search and Price Search to TV AdsJournal of Marketing201956

按月发文

逐年被引

合作者

David A. Schweidel1 篇 Oded Netzer1 篇 Shijie Lu1 篇 Debanjan Mitra1 篇 Kenneth C. Wilbur1 篇 Linli Xu1 篇 Tsung-Yiou Hsieh1 篇 Xiaosong Peng1 篇 Guanyi Lu1 篇

研究主题和期刊

Journal of Marketing2 Manufacturing & Service Operations Management1 Marketing Science1