Gary L. Lilien

发表的论文4 篇，按出版时间

1. 1
   Horizontal Referrals in B2B MarketsJournal of Marketing Research20239
2. 2
   Strategic Manipulation of University Rankings, the Prestige Effect, and Student University ChoiceJournal of Marketing Research201969
3. 3
   Within-Seller and Buyer–Seller Network Structures and Key Account ProfitabilityJournal of Marketing201878
4. 4
   Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business MarketsJournal of Marketing201682