Martin Natter

University of Zurich · Goethe University Frankfurt

2本站收录论文

17这些论文的被引

2本站 h 指数

5合作者

作者编号 A5005907785 · ORCID 0000-0002-3365-8197。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk SignalJournal of Marketing Research20247
2
Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison SitesMarketing Science201510

按月发文

逐年被引

合作者

Ju‐Young Kim1 篇 Torsten Bornemann1 篇 Jochen Reiner1 篇 Julia Wamsler1 篇 Ana-Marija Ozimec1 篇

研究主题和期刊

Journal of Marketing Research1 Marketing Science1