Torsten Bornemann

Goethe University Frankfurt · University of Stuttgart

3本站收录论文

134这些论文的被引

3本站 h 指数

7合作者

作者编号 A5012590723 · ORCID 0000-0003-1948-5151。统计只算本站收录的论文。

发表的论文3 篇，按出版时间

1
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk SignalJournal of Marketing Research20247
2
Dynamic Governance Matching in Solution DevelopmentJournal of Marketing201957
3
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price DiscountsJournal of Marketing201570

按月发文

逐年被引

合作者

Andrea Ordanini1 篇 Sascha H. Alavi1 篇 Laura Ingrid Maria Colm1 篇 Jan Wieseke1 篇 Jochen Reiner1 篇 Julia Wamsler1 篇 Martin Natter1 篇

研究主题和期刊

Journal of Marketing2 Journal of Marketing Research1