Eva Ascarza

发表的论文7 篇，按出版时间

1. 1
   Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term SignalsMarketing Science202411
2. 2
   Detecting Routines: Applications to Ridesharing Customer Relationship ManagementJournal of Marketing Research202315
3. 3
   Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning ApproachJournal of Marketing Research202142
4. 4
   Retention Futility: Targeting High-Risk Customers Might be IneffectiveJournal of Marketing Research2017289
5. 5
   Beyond the Target Customer: Social Effects of Customer Relationship Management CampaignsJournal of Marketing Research201686
6. 6
   The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field ExperimentJournal of Marketing Research2015117
7. 7
   Some Customers Would Rather Leave Without Saying GoodbyeMarketing Science201563