Juanjuan Zhang

Massachusetts Institute of Technology · University of Southern California

6本站收录论文

300这些论文的被引

5本站 h 指数

10合作者

作者编号 A5100454731 · ORCID 0000-0002-1635-3797。统计只算本站收录的论文。

发表的论文6 篇，按出版时间

1
The Legacy of John Little for Marketing ScienceMarketing Science20251
2
Engagement That Sells: Influencer Video Advertising on TikTokMarketing Science202467
3
Genes and SalesManagement Science202310
4
Preference Learning and Demand ForecastMarketing Science202038
5
Tweeting as a Marketing Tool: A Field Experiment in the TV IndustryJournal of Marketing Research2017146
6
Deadlines in Product DevelopmentManagement Science201638

按月发文

逐年被引

合作者

Shiyang Gong2 篇 Xinyu Cao1 篇 Fred M. Feinberg1 篇 John Heath Roberts1 篇 Zhao Ping1 篇 Xuping Jiang1 篇 Jeremy Yang1 篇 Yuhan Zhang1 篇 Qian Li1 篇 Song Su1 篇

研究主题和期刊

Marketing Science3 Management Science2 Journal of Marketing Research1