John Heath Roberts

发表的论文6 篇，按出版时间

1. 1
   The Legacy of John Little for Marketing ScienceMarketing Science20251
2. 2
   Better Marketing for a Better WorldJournal of Marketing2021296
3. 3
   Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize CompetitionMarketing Science20203
4. 4
   Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from AustraliaMarketing Science201933
5. 5
   Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize CompetitionMarketing Science20182
6. 6
   Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart AustraliaMarketing Science201515