B. P. S. Murthi

The University of Texas at Dallas

2本站收录论文

163这些论文的被引

2本站 h 指数

3合作者

作者编号 A5060010595 · ORCID 0000-0002-4947-4800。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on EngagementJournal of Marketing Research2016161
2
Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its HistoryMarketing Science20152

按月发文

逐年被引

合作者

Ram C. Rao2 篇 Norris I. Bruce1 篇 Brian T. Ratchford1 篇

研究主题和期刊

Marketing Science1 Journal of Marketing Research1