Norris I. Bruce

发表的论文5 篇，按出版时间

1. 1
   Impact of Recreational Marijuana Legalization on Hotel Performance and Operations: A Bayesian Causal Inference ApproachProduction and Operations Management20250
2. 2
   Advertising Cycling to Manage Exclusivity Loss in Fashion StylesOperations Research20226
3. 3
   Communicating Brands in Television AdvertisingJournal of Marketing Research202060
4. 4
   Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising ModelsJournal of Marketing Research20196
5. 5
   A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on EngagementJournal of Marketing Research2016161