A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiationAmit I. Pazgal, David A. Soberman, Raphael Thomadsen被引 0高影响力 前 10%市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and MemorySean Melessa, Poet Larsen, Paul R. Hoban被引 0高影响力 前 10%社会学与政治学
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methodsRouven E. Haschka, Florian Dost被引 0阅读 2统计与概率
A+Journal of Marketing ResearchUTD24FT502026社论Collaborating on Research TransparencyRebecca W. Hamilton, Brett R. Gordon, Raghuram Iyengar, Kapil R. Tuli 等 6 人被引 0信息系统
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingPoornima Vinoo, Grant E. Donnelly, Mathew S. Isaac, Aaron R. Brough被引 0高影响力 前 10%市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product ReturnsHuitian Zhang, Lei Su, Jaideep Sengupta被引 0基金市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User EngagementHesam Ghasemi, Amir Sepehri, Cait Lamberton被引 0人工智能
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: EV Charging Availability and Grocery Store PerformanceKa Wing Chan, Hauke A. Wetzel, Ljubomir Pupovac, Marnik G. Dekimpe 等 5 人被引 0开放获取市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceAmin Shiri, Felipe M. Affonso, Keith Wilcox被引 0市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionTatiana Sokolova, Deepak Sirwani, Maximilian Gaerth被引 0决策科学
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer ExperimentsAnirban Mukherjee, Hannah H. Chang, Sachin Gupta被引 0经济学与计量经济学大模型与智能体
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: When AI Assists at the Frontline: External and Internal Marketing Effects in the Context of Banking MortgagesAnastasia Nanni, Andrea Ordanini, P.K. Kannan被引 1阅读 2高影响力 前 10%人工智能金融风险与机器学习
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery ChannelPaul B. Ellickson, Mitchell J. Lovett, Takeaki Sunada, Pianpian Kong被引 0市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Ready to Convert? How to Talk with Sales LeadsBitty Balducci, Detelina Marinova, Jagdip Singh被引 0市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Predicting the Memorability of Brand SlogansAda Aka, John McCoy被引 0阅读 2市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal HierarchyShilpa Madan, Aparna Labroo, Constantine S. Katsikeas被引 0市场营销
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction FrameworkPaul B. Ellickson, Wreetabrata Kar, James C. Reeder, Guang Zeng被引 0基金开放获取社会学与政治学大模型与智能体
A+Journal of Marketing ResearchUTD24FT502026EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political ActivismFreeman Wu, Helen van der Sluis, Lauren Grewal, Aradhna Krishna被引 0战略与管理
A+Journal of Marketing ResearchUTD24FT502026Consumer Interactions and Peer Effects in Socially Connected Digital ProductsYijun Chen, Yulia Nevskaya被引 0开放获取市场营销
A+Journal of Marketing ResearchUTD24FT502026The Three-Dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase LikelihoodTaku Togawa, Naoto Onzo被引 0基金市场营销
