Rating an Experience Makes People Notice How It Is Changing: Consequences for Hedonic Adaptation and Consumer Enjoyment

Stephanie Hong, Ed O’Brien

Brief Commentary: An Independent Replication Study of the Mere Urgency Effect

Richard Mills, Robin Cubitt, Chris Starmer

Time-Duration Asymmetries in Consumer Decision-Making

Jiabi Wang, Kristin Donnelly

Turning Uncertainty into Opportunity: Preference Uncertainty Can Be Beneficial When Consumers Have Outcome Uncertainty

Xiang Wang, Amin Shiri, Chris Janiszewski

In Memoriam: Giana M. Eckhardt (1971-2026)

Consumer Entrapment

Fredah G Mwiti, Maria G Piacentini, Andrew Pressey

Consumer Responsibilization Work: The Everyday Making of Responsible Subjects

Cristiano Smaniotto, Julie Emontspool

Consumers with Weaker Applications Are Less Receptive to Algorithmic Evaluation

Qiao Liu, Gerald Häubl, Noah Castelo

The Benefits of Bundling Material Goods with Moderate Usage Complementarity

Eugenia C Wu, Sarah G Moore, Peggy J Liu, Daniella Kupor

The Desire for Perfect Products

Aprajita Gautam, Rajagopal Raghunathan, Rebecca Walker Reczek

Whom You Pay Matters: How the Payment Path of Shared Expenses Affects Purchase Satisfaction

Han Young Jung, Joseph P Redden

A Mega-Replication of the Effect of Cash Versus Card Payment on Pain of Paying: Magnitude, Behavioral Outcomes, and Moderators

Christopher J Bechler, Rhia Catapano, Szu-chi Huang, Oleg Urminsky

Party-Defiance Ads

Mohamed A Hussein, Courtney Lee, S Christian Wheeler

Are Critics More Credible? When Positivity Is Expected, Negative Reviewers Are Perceived to Be Less Credible

Junha Kim, Joseph K Goodman

Consumers Undervalue Multi-Option Alternatives

Stephanie M Smith, Stephen A Spiller

Invisible Rankings: When Do Consumers Assume Best-to-Worst Ordinality When Choosing from an Unnumbered List?

Mathew S Isaac, Milica Mormann, Shailendra Pratap Jain

Journal of Consumer Research Welcomes New Co-Editors

The Robustness of Mental Accounting Across 21 Countries

Giulia Priolo, Federica Stablum, Martina Vacondio, Simone D’Ambrogio 等 102 人

How Can Questions Encourage Engagement with Retirement Planning? A Good Question

Ann Kronrod

To Profit or to Assist? How the Interplay Between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice

KyuRee Kim, Rom Y Schrift