Freeman Wu

发表的论文3 篇，按出版时间

1. 1
   EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political ActivismJournal of Marketing Research20260
2. 2
   No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media CommentsJournal of Marketing202414
3. 3
   It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption EnjoymentJournal of Consumer Research2017118