Aradhna Krishna

发表的论文15 篇，按出版时间

1. 1
   EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political ActivismJournal of Marketing Research20260
2. 2
   Vocal Similarity, Timbre, and Persuasion in Consumer–Spokesperson InteractionsJournal of Marketing Research20261
3. 3
   The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey ResponsesJournal of Consumer Research20250
4. 4
   Paper Meets Plastic: The Perceived Environmental Friendliness of Product PackagingJournal of Consumer Research2023107
5. 5
   Gender (Still) Matters in Business SchoolJournal of Marketing Research202027
6. 6
   Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and PersuasionJournal of Marketing Research202060
7. 7
   Contraction with Unpacking: When Unpacking Leads to Lower Calorie BudgetsJournal of Consumer Research201916
8. 8
   A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory PrimingJournal of Consumer Research201837
9. 9
   When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric JudgmentsJournal of Consumer Research201625
10. 10
    Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy EatingJournal of Marketing Research201656