Wendy W. Moe

发表的论文4 篇，按出版时间

1. 1
   What Holds Attention? Linguistic Drivers of EngagementJournal of Marketing202396
2. 2
   Measuring Brand Favorability Using Large-Scale Social Media DataInformation Systems Research202120
3. 3
   Uniting the Tribes: Using Text for Marketing InsightJournal of Marketing2019740
4. 4
   Binge Watching and AdvertisingJournal of Marketing2016175