Stephan Ludwig

发表的论文8 篇，按出版时间

1. 1
   How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer SatisfactionProduction and Operations Management20260
2. 2
   Business-to-Investor Marketing: The Interplay of Costly and Costless SignalsJournal of Marketing202415
3. 3
   Communication in the Gig Economy: Buying and Selling in Online Freelance MarketplacesJournal of Marketing202164
4. 4
   Uniting the Tribes: Using Text for Marketing InsightJournal of Marketing2019740
5. 5
   Detecting, Preventing, and Mitigating Online Firestorms in Brand CommunitiesJournal of Marketing2019336
6. 6
   What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer ReviewsJournal of Consumer Research2018135
7. 7
   Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand MessagesJournal of Consumer Research2018330
8. 8
   Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social MediaJournal of Consumer Research2017244