Roland T. Rust

发表的论文7 篇，按出版时间

1. 1
   The GenAI Future of Consumer ResearchJournal of Consumer Research202548
2. 2
   The Caring Machine: Feeling AI for Customer CareJournal of Marketing2023315
3. 3
   Real-Time Brand Reputation Tracking Using Social MediaJournal of Marketing2021171
4. 4
   The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)California Management Review2019584
5. 5
   Return on Service AmenitiesJournal of Marketing Research201620
6. 6
   How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence1MIS Quarterly2016291
7. 7
   Brand Buzz in the EchoverseJournal of Marketing2016366