Jan‐Benedict E.M. Steenkamp

发表的论文10 篇，按出版时间

1. 1
   Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big IdeasJournal of Marketing20255
2. 2
   Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?Journal of Marketing202233
3. 3
   Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim EconomiesJournal of Marketing Research202145
4. 4
   Branding in a Hyperconnected World: Refocusing Theories and Rethinking BoundariesJournal of Marketing2020456
5. 5
   Managerial metric use in marketing decisions across 16 countries: A cultural perspectiveJournal of International Business Studies201926
6. 6
   In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix ActivitiesJournal of Consumer Research201991
7. 7
   Psychic distance and performance of MNCs during marketing crisesJournal of International Business Studies201856
8. 8
   Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant IndustryJournal of Marketing Research201841
9. 9
   Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique DesignJournal of Marketing Research201514
10. 10
    The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertaintyStrategic Management Journal2015231