Derek D. Rucker

发表的论文8 篇，按出版时间

1. 1
   Measuring Willingness to Pay: A Comparative Method of ValuationJournal of Marketing202320
2. 2
   Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous ConsumptionJournal of Consumer Research202329
3. 3
   Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing CommunicationsJournal of Consumer Research202220
4. 4
   Beyond Sentiment: The Value and Measurement of Consumer Certainty in LanguageJournal of Marketing Research202230
5. 5
   Emotionally Numb: Expertise Dulls Consumer ExperienceJournal of Consumer Research202147
6. 6
   How Marketing Perks Influence Word of MouthJournal of Marketing202147
7. 7
   A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer ResearchJournal of Consumer Research201625
8. 8
   Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus WarmthJournal of Consumer Research2016131