Tarun Kushwaha

发表的论文9 篇，按出版时间

1. 1
   Profit Implications of Judgmental Adjustments to Forecast Inputs: Evidence from a Large-Scale Field ExperimentManagement Science20254
2. 2
   Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing SpendingJournal of Marketing202414
3. 3
   Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?Journal of Marketing202233
4. 4
   Marketing Agility: The Concept, Antecedents, and a Research AgendaJournal of Marketing2020316
5. 5
   Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data- Driven Decision-Making ToolsManagement Science2020102
6. 6
   In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix ActivitiesJournal of Consumer Research201992
7. 7
   Psychic distance and performance of MNCs during marketing crisesJournal of International Business Studies201856
8. 8
   The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile IndustryJournal of Marketing201717
9. 9
   Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks?Manufacturing & Service Operations Management201659