Kapil R. Tuli

发表的论文8 篇，按出版时间

1. 1
   Collaborating on Research TransparencyJournal of Marketing Research20260
2. 2
   The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure DoctrineJournal of Marketing20260
3. 3
   Securing a Calibrated Marketing BudgetJournal of Marketing20260
4. 4
   Does Disclosure of Advertising Spending Help Investors and Analysts?Journal of Marketing202233
5. 5
   Marketing Agility: The Concept, Antecedents, and a Research AgendaJournal of Marketing2020316
6. 6
   Customer Satisfaction and Its Impact on the Future Costs of SellingJournal of Marketing2020107
7. 7
   A Theories-in-Use Approach to Building Marketing TheoryJournal of Marketing2019393
8. 8
   Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?Journal of Marketing Research201660