Francisco Javier Villarroel Ordenes

发表的论文6 篇，按出版时间

1. 1
   How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer SatisfactionProduction and Operations Management20260
2. 2
   Standing Out While Fitting In: Visual Design of Text Overlays in Social Media CommunicationJournal of Marketing202519
3. 3
   How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ ImpactJournal of Marketing2023142
4. 4
   Complaint De-Escalation Strategies on Social MediaJournal of Marketing202282
5. 5
   Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand MessagesJournal of Consumer Research2018331
6. 6
   Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social MediaJournal of Consumer Research2017245