Marc Fischer

发表的论文7 篇，按出版时间

1. 1
   Cementing JM ’s Impact on the Marketing Ecosystem: Empirical ExecutionJournal of Marketing20264
2. 2
   Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big IdeasJournal of Marketing20255
3. 3
   Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market ViewManagement Science20243
4. 4
   When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five CountriesJournal of Marketing2020110
5. 5
   Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-BenzMarketing Science20195
6. 6
   Marketing's Impact on Firm Value: Generalizations from a Meta-AnalysisJournal of Marketing Research2015166
7. 7
   Brand Performance Volatility from Marketing SpendingManagement Science201524