Alexander Edeling

发表的论文3 篇，按出版时间

1. 1
   Finding Goldilocks Influencers: How Follower Count Drives Social Media EngagementJournal of Marketing2022325
2. 2
   When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance RelationshipJournal of Marketing2018120
3. 3
   Marketing's Impact on Firm Value: Generalizations from a Meta-AnalysisJournal of Marketing Research2015166