Marnik G. Dekimpe

发表的论文7 篇，按出版时间

1. 1
   EXPRESS: EV Charging Availability and Grocery Store PerformanceJournal of Marketing Research20260
2. 2
   Reward-Program Promotions: How Brands Can Capitalize on Retailers’ Temporary Reward ProgramsJournal of Marketing20260
3. 3
   Learning from Data: An Empirics-First Approach to Relevant Knowledge GenerationJournal of Marketing2022225
4. 4
   Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim EconomiesJournal of Marketing Research202145
5. 5
   Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella BrandJournal of Marketing Research202049
6. 6
   Marketing Budget Allocation Across Countries: The Role of International Business CyclesMarketing Science201724
7. 7
   Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding StrategiesJournal of Marketing201667