Tammo H.A. Bijmolt

发表的论文4 篇，按出版时间

1. 1
   A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension FitJournal of Marketing202360
2. 2
   The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer ResponsesJournal of Marketing Research2022107
3. 3
   The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture MarketJournal of Marketing Research201544
4. 4
   The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric FactorsJournal of Marketing Research20151,067