Christina Schamp

Vienna University of Economics and Business · Universität Hamburg

3本站收录论文

314这些论文的被引

3本站 h 指数

7合作者

作者编号 A5033505913 · ORCID 0009-0009-8350-7862。统计只算本站收录的论文。

发表的论文3 篇，按出版时间

1
Cause-Related Marketing as Sales PromotionJournal of Marketing Research202323
2
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer ResponsesJournal of Marketing Research2022107
3
The Power of Brand SelfiesJournal of Marketing Research2021184

按月发文

逐年被引

合作者

Mark Heitmann3 篇 Oded Netzer1 篇 Tammo H.A. Bijmolt1 篇 Peter S. H. Leeflang1 篇 Yuri Peers1 篇 Robin Katzenstein1 篇 Jochen Hartmann1 篇

研究主题和期刊

金融风险与机器学习1 Journal of Marketing Research3