Mark Heitmann

发表的论文6 篇，按出版时间

1. 1
   Picture Perfect: Engaging Customers with Visual Generative AIJournal of Marketing202524
2. 2
   Cause-Related Marketing as Sales PromotionJournal of Marketing Research202323
3. 3
   The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer ResponsesJournal of Marketing Research2022107
4. 4
   The Power of Brand SelfiesJournal of Marketing Research2021184
5. 5
   Leveraging Brand Equity for Effective Visual Product DesignJournal of Marketing Research202078
6. 6
   Building a Social Network for SuccessJournal of Marketing Research201746