Jan Wieseke

发表的论文6 篇，按出版时间

1. 1
   The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-UpsJournal of Marketing Research20253
2. 2
   Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field ExperimentJournal of Business Ethics2018109
3. 3
   Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and FirmsJournal of Business Ethics2018232
4. 4
   Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price FairnessJournal of Marketing2015259
5. 5
   Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction IntensityJournal of Marketing2015141
6. 6
   Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price DiscountsJournal of Marketing201570